Lord knows niche and independent online publishers can sometime struggle to monetize what they do and over the last few years we've seen the rise of startups to address those problems in the market, from companies like SAY Media to Federated Media. In general they offer baked-in ad networks and publisher platforms. A new one has been plugging away since last year, but its traction has attracted the attention of investors. To whit,
RollUp Media has announced it's secured $1.4 million (?1.2 million) in funding from VC firm Arts Alliance and other investors, bringing total funding since its founding to ?2M. The other investors are Assaf Topaz, Peter Read, Karim Attia, David Rosenblatt and former Googler Anil Hansjee.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/IH-k3TTDooU/
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